“Big data” is a phrase that’s being thrown around a lot in the business world. The concept is simple: There is more data about customers, sales, social media, shopping habits, etc., available now than ever before, and analyzing that information can lead to incredible insights.
For big corporations, the amount of data is too immense for even large teams to sift through and make sense of without assistance, so they are working with software platforms like Hadoop to process vast quantities of incoming information. It’s an exciting time for marketers to gain solid ground for information-driven decision making. However big data also presents a huge challenge for marketers whose organizations aren’t collecting enough data, don’t know how to analyze that data, or don’t know how to act on it once analyzed.
What does all of this mean for nonprofits? For a lot of nonprofits, having a state-of-the-art software platform for processing giant amounts of data isn’t the issue. In the NTEN “The State of Nonprofit Data” ebook, nonprofits’ most significant barriers for tracking and using data were:
- Issues related to collecting and working with data
- Lack of expertise
- Issues of time and prioritization
- Challenges with technology
Sound familiar? Everyone understands that a data-driven decision will be better informed than simple intuition, but these barriers make creating a data-driven organizational structure difficult for nonprofit executives who are already up to their eyebrows with their current program workload. Now is the time for an extra hand. Corona’s role as a data consultant is to mitigate these barriers so that the process of collecting, analyzing, and making data-driven decisions fits smoothly into your nonprofit’s organizational structure.
How could your nonprofit function more effectively? What if the answer to that question was readily available to you? It is, and we’re here to help you uncover it.