Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/13/13

The Iron Triangle of Qualitative Analysis

Amidst all of the recent frenzy regarding big data and data scientists, the Corona team wondered how another piece of data – qualitative data – fits into the picture. We already utilize a robust toolkit of qualitative methodologies; however, as technology continues to evolve in this area, offering everything from online focus groups to real-time […]

By Sarah WilliamsRead More

3/6/13

An interview with 9News “Leader of the Year” Christine Marquez-Hudson

In 2008, when Christine Marquez-Hudson joined Mi Casa, we had the honor of working with her on efforts to reinvigorate the programs, partnerships, and positive community impact of the organization. On January 17th, 9News named Christine Marquez-Hudson “Leader of the Year”. When the news of this tremendous honor reached Corona Insights, our team was overjoyed […]

By Kassidy BensonRead More

3/4/13

Living the brand means rethinking the business model

Co-creation of brand A brand is much more than a logo, tagline or key message. It is an authentic expression of a nonprofit’s promise to the world. Branding experts agree our organizations alone don’t control our brands. Brands are co-created with our stakeholders–-our audiences, volunteers, board members, funders, partners and service recipients. One’s perception of the American Red Cross, […]

By Karla RainesRead More

3/1/13

How’s your driving? Using data to answer your questions.

You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car).  Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]

By David KennedyRead More

2/25/13

Wanted: Greater Nonprofit Impact

Reinventing the Nonprofit Sector – A Corona POV Series   We enjoy reading stories of significant impact achieved by change makers.  Books such as Forces for Good by Leslie Crutchfield and Heather McLeod Grant and Rippling by Beverly Schwartz inspire us to ask, “What if?”  We get excited when we read the stories and wonder if their stories could be our […]

By Karla RainesRead More

2/21/13

Three new employees on board for 2013

We are so excited to welcome our three new hires: Andrew Monroe, Kate Darwent, and Matt Bruce. Our employees bring intellectual horsepower to our problem-solving methods and are the backbone of everything we do. We pride ourselves on building a team that embodies the essence of Corona: bright thinking and brilliant guidance. Their skills, perspective and knowledge already resonate in their work. Andrew, […]

By Kassidy BensonRead More