We often get approached by budding market researchers for informational interviews.  A common question is, “what type of person makes for a great market researcher?” So, we asked our staff what they thought.  Here is what they said (larger words/phrases were more often chosen than smaller ones):


By no means an all inclusive list – and some projects may require more of one and less of another – but I think it does a good job at summing up the range of traits and interests common among researchers.

Of course, other hard skills are required for specific jobs (e.g., statistics, moderating ability, etc.), but those can be learned.  Having the underlying curiosity and drive cannot be as easily learned.

What do you think?

As I was writing this post, I was reminded of the following quote from Carl J. Ally, an advertising executive.  Perhaps he sums it up best:

The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, 19th century mathematics, current manufacturing techniques, flower arranging and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.


While Corona is not currently hiring, keep an eye on your FacebookLinkedIn, and this website for when we do have open positions.