Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/30/13

C-level executives have a desire for more data-driven strategic marketing

At least a recent survey indicates this is the case.  CMO.com (Aussie version) recently reported a few findings from the 2013 Marketing Performance Management Survey conducted jointly by VisionEdge Marketing, ITSMA and Forrester Research.  One finding included: Only nine percent of CEOs and six percent of CFOs use marketing data for their strategic planning The […]

By Leo LewisRead More

7/25/13

Business Model Lessons from CO Girl Scouts

Scouting was big in my family.  My siblings and I were all scouts. I still have my sash covered in merit badges and recall fondly the path of discovery and learning each one symbolizes. Yesterday, many other business and community leaders across Colorado received an email entitled “Changing and Challenging Times for Girl Scouts” from […]

By Karla RainesRead More

7/23/13

A Lesson from Social Entrepreneurs – Think Customers and Markets

Earlier blogs have noted a shift among nonprofits – we are embracing the language and practices of entrepreneurs.   Whether an outgrowth of boldness – or the necessity brought on by the recession – we are looking for new ways to serve and earn revenues – and for new revenue streams. Recently I had the opportunity […]

By Karla RainesRead More

7/19/13

In case you were curious like us…

At Corona Insights we are in the business of answering questions. Recently, we had our own question: what  is the wooden tower on Speer and Larimer? The only thing that could subdue the curiosity was a walk over to the … tower, billboard, construction project? As I approached the structure, it was clear I wasn’t […]

By Kassidy BensonRead More

7/18/13

Part 3: Actual behavior – What we do

Did sales increase after the campaign? Who donated the most money?  When did website traffic peak? We can answer these questions by measuring actual behavior, a practice that is not as common in market research as one might think. This may be due to age-old industry norms that insist measuring actual behavior is too difficult […]

By Matt BruceRead More

7/17/13

Part 2: Behavioral intention—What we plan to do

Social psychologists suggest that before people engage in an action, they cognitively create behavioral plans (i.e., intentions).  You probably intend to drive to work before you get in the car, and you plan to bake cookies before warming up the oven.  Hundreds of studies have examined behavioral intentions, and these studies have found that behavioral […]

By Matt BruceRead More