Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/27/13

The combination of marketing and strategy

Here is a nice blog post by Roger Martin, co-author of a recently released book called Playing to Win: How Strategy Really Works.  Mr. Martin’s blog discusses the interrelatedness between marketing and strategy for companies.  He particularly identifies the 4 P’s of tactical marketing (i.e. product, price, place and promotion) as being naturally rooted in […]

By Leo LewisRead More

3/25/13

Mirror mirror on the wall, what is the least desirable methodology of them all?

GreenBook, a directory of market research firms, conducts and publishes the Research Industry Trends (GRIT) report annually.  While perusing the most recent results, I stumbled upon the following finding (techniques respondents would choose in their ideal research company): The top part of the graph showing most desirable research techniques – mobile and online – wasn’t […]

By David KennedyRead More

3/21/13

Curate your data, connections, and content

As a result of the technological advances of the past several decades, we’re inundated with information all day, every day. Business owners and entrepreneurs may believe that the money-making ships have long-since sailed, but there are still opportunities for incredible value creation there, if our thinking is broadened. Where our tendency may be to press […]

By Kim PierceRead More

3/20/13

Your organization’s magic eight ball

This blog was originally posted via InspireDenver, a publication of the Young Nonprofit Professional Network – Denver. It can be equally difficult to define the concept of “strategy” as it is to articulate it for your organization. Strategy, by nature, is abstract, complex and evolving. We recognize the term from all sorts of venues – chessboards, the […]

By Meredith BadlerRead More

3/15/13

Excited about Denver’s art

Earlier this week Corona Insights attended the CBCA’s 26th annual Business for the Arts Awards Luncheon. The event was filled with beautiful performances, great food, and incredible examples of work being done in Denver at the intersection of business and arts. Corona Insights would like to congratulate and commend all of the nominees and winners on […]

By Andrew MonroeRead More

3/14/13

The Resource Exchange Introduces a New Service

Congratulations to our friends at The Resource Exchange on unrolling their newest service, New Heights Behavioral Health. We began working with TRE in 2005, and have continued our partnership with them since. Most recently, in late Spring 2012, Corona facilitated TRE’s strategic planning process where the kernel of an idea that has developed into New […]

By Kassidy BensonRead More