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5/12/08

Auto dealers and their “research”

When I recently bought my new car I was informed that I would be receiving a satisfaction survey in the mail shortly asking me about my buying experience. I thought, “Fair enough.” Then I was told that they really like to see top scores for everything, and that if I feel something wasn’t top notch […]

By David KennedyRead More

5/9/08

That’s a long receipt

As any home handyman (or handywoman) who frequents Home Depot probably has experienced, the receipt you receive can be quite disproportionate to the actual purchase. Why is my receipt always 2 feet long even for only a handful of items? Their satisfaction survey, of course. I first received one of these survey requests probably years […]

By David KennedyRead More

5/7/08

Welcome to Radiance

Welcome to Radiance, a blog brought to you by Corona Research.This is a blog that speaks about more than just market research and strategy.  Within this corner of the blogosphere, innovations in research will be discussed, poor methods will be condemned, and – if nothing else – some great trivia conveyed. Radiance provides the crème […]

By David KennedyRead More