Trends and News

9/4/18

Adulting in Wyoming

Working with our partners at Heinrich Marketing, we recently prepared an analysis of the “adulting” process for young people in Wyoming.  We were curious about the timing and acceptance of various traditional indicators of adulthood, such as having kids, pursuing a full-time career, and others.  There are many models of being an adult based on […]

By Kevin RainesRead More

8/15/18

There’s No Place Like Home

If you have walked through downtown Denver recently, you know that it is hard to miss the growing homeless population. Civic Center Park has become a meeting place for many in the homeless population—a place where they can gather to share stories, food, and cell phones.  Each year, Denver conducts a “Point in Time” (PIT) […]

By Molly HaganRead More

2/12/18

Virtual Natives

Hello virtual native, good-bye digital native. While that statement might seem far-fetched, after all it wasn’t that long ago that we were getting used to the idea of a digital native as a person familiar with computers and the Internet from a very young age, it isn’t too early to plan for a future defined […]

By Karla RainesRead More

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12/11/17

Measuring Reactions to Your Ideas

Market research can be painful sometimes.  You may have poured your heart and soul into an idea and feel it’s really good, only to put it in front of your customers and hear all the things they hate about it.  But it’s better to know in advance than to find out after you’ve spent a […]

By Matt HerndonRead More

10/2/17

Human Experience (HX) Research

About a year ago, I stumbled upon a TEDx Talk by Tricia Wang titled “The Human Insights Missing from Big Data”. She eloquently unfurls a story about her experience working at Nokia around the time smartphones were becoming a formidable emergent market. Over the course of several months, Tricia Wang conducted ethnographic research with around […]

By Molly HaganRead More

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6/19/17

Ugh, Millennials

Is anyone else tired of talking about millennials? Millennials have seemingly been on everyone’s mind, with many worrying over their spending habits, charitable giving, large debt, voting behaviors, and other things. Why do we care so much about this generation? Don’t they already have a problem with entitlement and being all about “me me me”; […]

By Greg HornbackRead More

3/29/17

Welcome to the consumer era: When engagement drives change

It’s inescapable. Every day I see more and more examples of it. Consumer behavior is at the core of sweeping industry change. Too often we get caught up in thinking about technology as the disruptor and forget that people are at the heart of the transformations all around us. Here are four examples from this […]

By Karla RainesRead More

1/27/17

State of Our Cities and Towns – 2017

For many years, Corona has partnered with the Colorado Municipal League to conduct the research that is the foundation of their annual State of Our Cities and Towns report. CML produced the following short video, specifically for municipal officials, about the importance of investing in quality of life: Learn more, view the full report, and […]

By David KennedyRead More

1/3/17

Where to next? Election polling and predictions

The accuracy of election polling is still being heavily discussed, and one point that is worth some pondering was made by Allan Lichtman in an NPR interview the day after the election.  What he said was this: “Polls are not predictions.” To some extent this is a semantic argument about how you define prediction, but […]

By Beth MulliganRead More

11/23/16

Ensuring your graphs are honest

For our firm, the very idea of fake news goes against our mission to: Provide accurate and unbiased information and counsel to decision makers. The realm of fake news spans the spectrum of misleading to outright lying. It is the former that got us thinking about how graphs are sometimes twisted to mislead, while not […]

By David KennedyRead More