Stuff We Like

Photo of employee David Kennedy

8/6/08

Google Insights

Marketers salivate over the amount of data Google holds, and today Google gives us another window into their database of intentions.  Similar to Google Trends, their newest service, Google Insights, allows you to get a glimpse of what terms people are searching for. Insights, however, offers additional tools to make those results more useful.  Now […]

By David KennedyRead More

Photo of employee David Kennedy

7/30/08

Obama’s Super Marketing Machine

I should first start off with a general disclaimer.  We’re a neutral market research firm with no affiliation with any political party.  Oh, and another disclaimer, we do market research for a living, so we are biased in that respect.  With all that out of the way… I read an article today on Obama’s Super […]

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Photo of employee David Kennedy

7/28/08

Who uses this stuff anyway?

Do you ever wonder who uses market research? You may think, “marketers, of course,” but there can be many more audiences to market research than just marketers or even management. The findings could impact everyone in the organization from the CEO to the front line employees. I came across this somewhat old article today about […]

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7/25/08

Don’t Stop….Graphing?

I’ll admit it — I’m a graph nerd. I tend to obsess over the minutia of tables, charts, and graphs, in search of the best ways to present different types of data. I’ve fully accepted the idea — popularized by Edward Tufte and others– that many of the advances in graphing technology lead to pretty, […]

By Geoff UrlandRead More

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7/22/08

Forget Gen Y, What About the “Google Generation”?

Since our work on Digital Natives (pdf) for the Idaho Commission for Libraries on digital natives (mentioned in this post), we’ve been noticing others’ work on defining the behavior of GenY and the subsequent generation (whom I refuse to call Gen Z) who have all grown up with ubiquitous computers, cell phones, and the Internet. […]

By Geoff UrlandRead More

Photo of employee David Kennedy

7/18/08

Now that’s market research!

A little fun for Friday… Check out “the Tinkerer,” New Belgium Brewing Company’s blog for their “market research” for their new canned Fat Tire. From the website: Yes folks, we believe in market research, and if that means taking our cans rafting to prove their versatility and packabilty, then so be it. An offer to […]

By David KennedyRead More

Photo of employee David Kennedy

7/11/08

Way back when…

Something fun for Friday… A tip of the hat to Canuckflack for this post on market research performed by Atari in the 80’s. Always cool to look back at when things were “simpler.”

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7/1/08

Auf Wiedersehen Stephanie!

Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors).  She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is […]

By Geoff UrlandRead More

Photo of employee David Kennedy

6/23/08

The many uses of research

We’ve completed research on topics for which most people would never imagine that market research could be used (romance writers, pregnant smokers, and mountain lions, to name a few). In fact, I’m sure many people only consider market research to be used for consumer goods. But, even I was surprised when I ran across this […]

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6/20/08

The U.S. Census: Great-great-grandparent to this Blog

We use a lot of data from the Census Bureau in our work at Corona, from building demographic profiles to weighting surveys, so I love seeing how the census has had an effect on society outside of its nominal purpose. On the bus this morning to work I started reading Jonathan Zittrain‘s new book The […]

By Geoff UrlandRead More