Surveying Surveys

6/23/20

What is NPS?

NPS is perhaps the most well-known metric in the world of satisfaction research, but as with many acronyms and jargon, what it actually is sometimes gets lost in translation. So, whether the term is new to you, or you just need a refresher, here is a quick overview of NPS.

By David KennedyRead More

12/18/17

How to measure what people want

Recently after an interview for a project, some us at Corona had a discussion about whether or not it would be useful to use a survey for the project. Like a lot of projects, this potential client was interested in what new changes the public might want in their organization. And at first, this seems […]

By Kate DarwentRead More

11/5/17

The Four Cornerstones of Survey Measurement: Part 2

Part Two: Reliability and Validity The first blog in this series argued that precision, accuracy, reliability, and validity are key indicators of good survey measurement.  It described precision and accuracy and how the researcher aims to balance the two based on the research goals and desired outcome.  This second blog will explore reliability and validity. […]

By Matt BruceRead More

10/30/17

The Four Cornerstones of Survey Measurement: Part 1

Part One: Precision and Accuracy Years ago, I worked in an environmental lab where I measured the amount of silt in water samples by forcing the water through a filter, drying the filters in an oven, then weighing the filters on a calibrated scale. I followed very specific procedures to ensure the results were precise, […]

By Matt BruceRead More

9/18/17

Feeding your market’s desire to participate in surveys

I got an online survey the other day from a public organization, and they wanted to know … something.  It doesn’t really matter for the purposes of this post. I like to participate in surveys for a variety of reasons.  First, I’m naturally curious about what’s being asked, and why.  Maybe I can learn something.  […]

By Kevin RainesRead More

8/31/17

Tuft & Needle: Incredible Mattresses. Incredible research?

If you have ever received a proposal from Corona Insights regarding customer research, you may have seen this line: “We believe that surveying customers shouldn’t lower customer satisfaction.” We take the respondent’s experience into account, from the development of our approach through the implementation of the research (e.g., survey design, participant invites, etc.), even in […]

By David KennedyRead More

5/31/17

Thinking strategically about benchmarks

When our clients are thinking about data that they would like to collect to answer a question, we sometimes are asked about external benchmarking data. Basically, when you benchmark your data, you generally are asking how you compare to other organizations or competitors. While external benchmarks can be useful, there are a couple of points […]

By Kate DarwentRead More

5/15/17

Getting the most out of your customer survey

There are a multitude of tools available these days that allow organizations to easily ask questions of their customers.  It is certainly not uncommon when Corona begins an engagement for the client to have made internal attempts at conducting surveys in the past.  In some cases, these studies have been relatively sophisticated and have yielded […]

By Matt HerndonRead More

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12/27/16

Subpopulations in Research

As I’m sure you know, we do a lot of survey research here at Corona. When we provide the results, we try to build the most complete picture for our clients, and that means looking at the data from every which way possible. One of the most effective ways to do this is by looking […]

By Greg HornbackRead More

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12/22/16

Does This Survey Make Sense?

It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects.  We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase.  But […]

By Mollie BoettcherRead More