Surveying Surveys
12/27/16
Subpopulations in Research
As I’m sure you know, we do a lot of survey research here at Corona. When we provide the results, we try to build the most complete picture for our clients, and that means looking at the data from every which way possible. One of the most effective ways to do this is by looking […]
By Greg HornbackRead More
12/22/16
Does This Survey Make Sense?
It’s pretty common for Corona to combine qualitative and quantitative research in a lot of our projects. We will often use qualitative work to inform what we need to ask about in qualitative phases of the research, or use qualitative research to better understand the nuances of what we learned in the quantitative phase. But […]
By Mollie BoettcherRead More
8/12/16
Online research is becoming more feasible in smaller locales (and that includes Denver)
Door-to-door, intercept, mail, telephone, online – surveys have evolved with the technology and needs of the times. Online has increased speed and often lowered cost of conducting surveys. For some populations, it has even made conducting surveys more feasible. However, online surveys haven’t always been feasible in a city such as Denver or even statewide […]
By David KennedyRead More
8/2/16
Research on Research: Boosting Online Survey Response Rates
David Kennedy and Matt Herndon, both Principals here at Corona, will be presenting a webinar for the Market Research Association (MRA) on August 24th. The topic is how to boost response rates with online surveys. Specifically, they will be presenting research Corona has done to learn how minor changes to such things as survey invites can […]
By Sarah SvitakRead More
7/12/16
Do you have kids? Wait – let me restate that.
Karla Raines and I had dinner with another couple last week that shares our background and interest in social research. We were talking about the challenges of understanding the decisions of other people if you don’t understand their background, and how we can have biases that we don’t even realize. It brought me back to […]
By Kevin RainesRead More
5/20/16
There is more to a quality survey than margin of error
One of the areas in which Corona excels is helping our clients who aren’t “research experts” to understand how to do research in a way that will yield high-quality, reliable results. One of the questions we are frequently asked is how many completed surveys are necessary to ensure a “good survey.” While the number of […]
By Matt HerndonRead More
4/13/16
Happy or not
A key challenge for the research industry – and any company seeking feedback from its customers – is gaining participation. There have been books written on how to reduce non-response (i.e. increase participation), and tactics often include providing incentives, additional touch points, and finely crafted messaging. All good and necessary. But one trend we’re seeing […]
By David KennedyRead More
3/8/16
Turning Passion into Actionable Data
Nonprofits are among my favorite clients that we work with here at Corona for a variety of reasons, but one of the things that I love most is the passion that surrounds nonprofits. That passion shines through the most in our work when we do research with internal stakeholders for the nonprofit. This could include […]
By Mollie BoettcherRead More
2/17/16
Informal Research for Nonprofit Organizations
While Corona serves all three sectors (private, public, and nonprofit) in our work, we have always had a soft spot for our nonprofit clients. No other type of organization is asked to do more with less, so we love working with nonprofits to help them refine their strategies to be both more effective at fulfilling […]
By Matt HerndonRead More
12/18/15
Who’s Excited for 2016?
Oh man, where did 2015 even go? Sometimes the end of the year makes me anxious because I start thinking about all the things that need to be done between now and December 31st. And then I start thinking about things that I need to do in the upcoming year, like figuring out how to […]
By Kate DarwentRead More