Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

2/26/14

What are you measuring when you ask your customers, “Are you satisfied?”

Business, governments, and nonprofits often ask those who come into contact with them how satisfied are they with X?  You’ve undoubtedly been asked this yourself in the past and perhaps you’ve even run your own customer feedback (often dubbed Voice of the Customer) program.  Doing so is smart as it can uncover problem areas and […]

By David KennedyRead More

2/20/14

Is cluster sampling a good fit for your survey?

Here at Corona, we strive to help our clients maximize the value of their research budgets, often by suggesting solutions that get the job done faster, better, or at a reduced cost. In survey research, developing an accurate sampling frame (i.e., a list of the study population and their contact information) is instrumental for success, […]

By Matt BruceRead More

2/4/14

Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods

When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]

By Sarah WilliamsRead More

1/30/14

How to ask the right questions

There is more to qualitative research design than meets the eye.  Much should be taken into account in developing a questionnaire designed to elicit in-depth qualitative feedback from research participants.  For the sake of brevity, I’ll hit on a few conceptual highlights. For starters, a researcher will consider the background and context for the research […]

By Leo LewisRead More

1/24/14

Strategic planning and market research fuel IMAGINE 2020

With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting.  The commission had been strong proponents of a refreshed cultural plan for Denver.  These volunteers served as Corona’s creative muse throughout the 15-month process.  They held firm […]

By Karla RainesRead More

1/23/14

State of Our Cities & Towns 2014: Transportation

We were honored to work with the Colorado Municipal League (CML) for the fifth year on their annual report (PDF), State of Our Cities and Towns.  Starting this year, the organization has decided to do a deep investigation into a different issue each year. They started with transportation  issues this year and you can expect  future reports […]

By Kassidy BensonRead More