Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/14/14

Explaining a complex world simply and incorrectly

We got a kick out of Tyler Vigen’s blog which demonstrates that mining data doesn’t mean a whole lot if you don’t know what you’re doing.  He looks at large databases to find nominal correlations between completely unrelated variables.  Let’s see if you can come up with some theories to explain why divorce rates in […]

By Kevin RainesRead More

7/7/14

Refer a client to Corona, receive an iPad

For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us.  Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us.  There is no limit on how many […]

By David KennedyRead More

7/1/14

Data for your sleepless nights

A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]

By Kate DarwentRead More

6/24/14

Data-driven strategy, oh yeah.

My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]

By Karla RainesRead More

6/16/14

The relevance of reviews

Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]

By Sarah WilliamsRead More

6/13/14

Top five ski resorts

Get to know any of us at Corona and you’ll learn that we all seem to have our own little “research” projects going on at any given time – from Beth’s research on allergens, to fantasy football spreadsheet models, and everything in between. My own “research” has often entailed ski season statistics.  In years past, […]

By David KennedyRead More