Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

7/7/14

Refer a client to Corona, receive an iPad

For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us.  Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us.  There is no limit on how many […]

By David KennedyRead More

7/1/14

Data for your sleepless nights

A few months ago, I purchased a fancy pedometer to start collecting more data about myself. For those of you fortunate enough to know my slothful self in real life, I’d like to interrupt your laughter to point out that one of the features I was most interested in was the pedometer’s ability to track […]

By Kate DarwentRead More

6/24/14

Data-driven strategy, oh yeah.

My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]

By Karla RainesRead More

6/16/14

The relevance of reviews

Recently, Corona conducted some focus groups in part to understand how people make an important decision. In analyzing the groups, I found that in seeking resources to help make that decision, people preferred referrals from their family, friends and neighbors over quantitative data that was developed using a sophisticated methodology. Why? Participants viewed referrals as […]

By Sarah WilliamsRead More

6/13/14

Top five ski resorts

Get to know any of us at Corona and you’ll learn that we all seem to have our own little “research” projects going on at any given time – from Beth’s research on allergens, to fantasy football spreadsheet models, and everything in between. My own “research” has often entailed ski season statistics.  In years past, […]

By David KennedyRead More

6/6/14

Corona wins Gold Peak Award for Market Research

Last night, the Colorado American Marketing Association (CO+AMA) celebrated Colorado’s first class marketers at their annual Colorado Peak Awards. Corona Insights was honored to take home our 4th Gold Peak Award in the category of Market Research.  This year, we won the award for our member engagement and brand assessment for the American College of Veterinary […]

By Kassidy BensonRead More