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What is NPS?

NPS is perhaps the most well-known metric in the world of satisfaction research, but as with many acronyms and jargon, what it actually is sometimes gets lost in translation. So, whether the term is new to you, or you just need a refresher, here is a quick overview of NPS.

By David KennedyRead More

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VOC Research – Not Just for Volatile Organic Compounds Anymore

You’ve probably seen the acronym “VOC” here and there when it comes to marketing and customer research. We talk a bit about the “voice of the customer” in research strategy and help to clarify some of the confusion.

By Matt HerndonRead More

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Corona’s Commitment

Our reflections on the events in our community and our commitment to equity and justice.

By Corona InsightsRead More


Community and Research: Making the Case for a Nuanced Understanding

What is community? In this blog, Molly Hagan encourages us to rethink our assumption about communities when thinking about, designing, and executing research.

By Molly HaganRead More

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Welcome, Camille

Help us say hello to the newest member of the Corona team – Camille Delaney!

By Corona InsightsRead More

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Colorado’s COVID-19 Experience Part 5: Types of Worry

Who is worried about what during the pandemic? We look at our COVID-19 statewide survey results through the lens of personas.

By Corona InsightsRead More