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When the virus shares your name: An update on COVID-19 from the Corona Insights team

The Corona team update on COVID-19, including what we're doing to stop the spread and how we can help you right now.

By David KennedyRead More


Displacement, Disruption, and Distortion: Three Forces Threatening Your Mission Delivery in 2020

Karla Raines, creator of Differentiation Zone, shares her insights into three forces threatening your mission delivery in 2020.

By Karla RainesRead More


The Future of Qual

For years, qualitative market research has been dominated by focus groups and one-on-one interviews. Molly discusses the shortcomings of these traditional methods and how refreshed methodological approaches can overcome their pitfalls.

By Molly HaganRead More


Future of our work: Personas

What are personas? What should you look for when creating them? Are they useful?

By Kate DarwentRead More


The increasing prevalence of mixed methods research designs

Future research will increasingly leverage the strengths of qualitative and quantitative tools. See how Corona did it to study retirement in Colorado.

By Jim PripusichRead More


The continuously evolving data privacy landscape

The landscape for personal data protections is a work in progress. Learn about some of these challenges and how Corona is addressing them.

By David KennedyRead More