Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/23/08

The many uses of research

We’ve completed research on topics for which most people would never imagine that market research could be used (romance writers, pregnant smokers, and mountain lions, to name a few). In fact, I’m sure many people only consider market research to be used for consumer goods. But, even I was surprised when I ran across this […]

By David KennedyRead More

6/20/08

Market research on gaming leaked

I first saw this post the other day and since then I have been seeing information on this story pop up everywhere.  In short, Intellisponse, a marketing research firm, appears to have leaked some information about their clients’ potential products. While its always fun to read about other research, I hate to do so at […]

By David KennedyRead More

6/20/08

The U.S. Census: Great-great-grandparent to this Blog

We use a lot of data from the Census Bureau in our work at Corona, from building demographic profiles to weighting surveys, so I love seeing how the census has had an effect on society outside of its nominal purpose. On the bus this morning to work I started reading Jonathan Zittrain‘s new book The […]

By Geoff UrlandRead More

6/18/08

Polling at the POP

I have been offered short surveys during checkout (i.e. POP: Point of Purchase) several times in the last few months at several retail stores. One such example is at Wal-Mart (okay, they could have been doing this for a while, but I don’t shop there frequently). The screen just asked one question: “Was the cashier […]

By David KennedyRead More

6/16/08

I’ve been SUGGED!

As we’ve discussed previously, it has become a popular sales technique to get a foot in the door by posing as a no-strings-attached research study, and then transitioning to the hard sell. (This is called SUGGING, or Selling Under the Guise of Research.) I’ve recently moved to a new neighborhood, and I’m finding that it’s […]

By Beth MulliganRead More

6/11/08

They get one right

In a recent post, Auto Dealers and their Research, I chastised businesses that try to sway customer surveys in order to look good, without trying to learn anything from the research. Well, to be fair, I want to offer some praise for something they recently got right.I recently made several trips to my auto dealer […]

By David KennedyRead More