10/21/08 / David Kennedy
Methodologically robust? Not quite. Entertaining? Absolutely.
NOTE: Many links removed because they were no longer active.
- Amazon Meters measures support by comparing Halloween face mask sales. (For a related article, click here). Don’t think face masks are a good predictor? Then how about t-shirts or coffee?
- 7-11 is polling by cup selection. (allegedly 7-11 coffee drinkers have accurately predicted the outcome of the last two elections …)
- How about some donuts with that coffee?
- Or cookies?
- Finally, my favorite. Using MotiveQuest’s Online Promoter Score (TM), the BrandAdvocacy08 Website measures each candidate’s brand by monitoring online conversations.
While each one of these seems absurd in isolation, they each tap into a different section of the voting zeitgiest. And in aggregate, perhaps they are a good secondary measure of political preference. After all, these “voters” are willing to put their money (often literally) where their mouth is!