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10/1/08

Who Uses the Internet? (Part 2: Demographics)

Part one of our examination of who uses the Internet looked at the question geographically.  In part two, we’ll look at Internet usage nationwide (data again via the NTIA) broken down by several important demographic variables. In all of the graphs that follow, in-home Internet usage (green portion of the bars) and outside of the […]

By Geoff UrlandRead More

9/30/08

Temporarily Buried……

I know last week we promised an our readers a blog post, but your faithful number crunchers have been a little slammed with project work lately and our principals would rather have us maintain our high quality of work than maintain our blog!  Please look for our update to appear soon.

By Geoff UrlandRead More

9/26/08

Customer service and the little things

This is the second in a series of posts on our recent trip to Africa.  To see our initial post, click here.  One thing that’s nice about traveling is being out with the public.  As researchers, we’re natural peoplewatchers, and this helps us with research designs when we’re back at our desks. Our first interesting […]

By Kevin RainesRead More

9/22/08

Who Uses the Internet? (Part 1: State by State)

Who can’t answer your Internet survey? Who is unable to view your spiffy new website? Who won’t be reached by your email newsletter? In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached. Although it’s a statistical concept, […]

By Geoff UrlandRead More

9/19/08

The official lemur of Corona Research

Karla and I just returned from a vacation in South Africa and Madagascar, and  for the next few Fridays I’ll be sharing some market research-y things that we learned during that trip.  However, today I thought I’d start by offering a picture of The Official Lemur of Corona Research.  Stay tuned for some more relevant […]

By Kevin RainesRead More

9/16/08

Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector

Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating. Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact […]

By Geoff UrlandRead More