Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/12/09

The not so ultimate question?

In a recent edition of Quirk’s Marketing Research Review, there was an article (Article ID: 20081004….requires registration, but it is free) on the Net Promoter Score (NPS).  The NPS has long been touted by many as the best way to measure customer satisfaction, and a key characteristic of the system is its simplicity. In case you […]

By David KennedyRead More

1/8/09

Knowing your audience

One of the basic tenets of effective marketing is knowing your target market.  That principle is no less important, and may be even more so, when designing effective market research.  Whether your goal is to encourage people to use your product or service or to encourage them to participate in your study, knowing what motivates […]

By Matt HerndonRead More

1/6/09

Looking forward to 2009

In the tradition of blog posts recapping the previous year and predicting the next year, Corona offers our own opinions on how the trends of 2009 will shape the world of research and strategy. Response rates are declining and reaching a representative sample is becoming harder.  The number of households with no landline telephone may […]

By David KennedyRead More

1/5/09

Diversity in projects

Having just wrapped up another year, and having recently had our annual staff retreat, we took some time to look back at what we’ve done this year.  I won’t describe every little detail, but I thought I would share some of the more “interesting” topics we’ve worked on this year. Needs of the blind or […]

By David KennedyRead More

12/24/08

Twas the night before Chistmas, and all through our offices…

….Not a staff member was stirring, not even a blogger. Have a great holiday and our blog will return with fresh insights in the New Year. Hopefully Santa will be a little quicker this Christmas eve in getting to your house thanks to the optimization model we created for his flight path.  Check it out […]

By David KennedyRead More

12/22/08

The many uses of surveys

We’ve blogged before about the many uses of research (it’s sort of like the many uses of duct tape), but this one is new to even us.  Apparently surveys can even be used to catch criminals.  No, not by complex analyses, but by tricking them into thinking they’ll receive $500 for participating in the research. […]

By David KennedyRead More