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Photo of employee David Kennedy

10/21/08

Presidential polling

Yep, it’s political polling season.  But if you’re tired of Gallup, Rasmussen, Zogby and others, here are some different “polls” we’ve recently run across. Methodologically robust?  Not quite.  Entertaining?  Absolutely. NOTE: Many links removed because they were no longer active. Amazon Meters measures support by comparing Halloween face mask sales.  (For a related article, click […]

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Corona Insights employee Kevin Raines

10/17/08

Ethnography as it should be

This is the fifth in a series of posts on our recent trip to Africa. To see our other posts, click here. While in South Africa, we stayed at a classic game lodge.  We ate impala at night and we slept in a tent (albeit the most luxurious tent I’ve ever seen), and in the […]

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Photo of employee David Kennedy

10/13/08

18 Steps to preventing and catching online cheaters

In a recent post, I talked about the problem of professional respondents, and specifically people who cheat to earn their incentive.  At the end of the post, I posed the question, “what can we do?” Here I provide some basics on how to ensure the quality of your online data. Survey Design Screeners. Screeners shouldn’t […]

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Corona Insights employee Kevin Raines

10/10/08

Safaris and girls, girls and safaris

This is the fourth in a series of posts on our recent trip to Africa.  To see our other posts, click here.  This is a random observation, but we couldn’t miss it.  During part of our vacation, we went to a game lodge in South Africa.  While there was certainly a variety of household types and family types going […]

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Photo of employee David Kennedy

10/8/08

Trends in travel…and research

I attended the Governor’s Colorado Tourism Conference in Beaver Creek. It was a fun three days and we ran into several people we’ve worked with and met several more that we hope to.  The conference started off with Daniel Levine from the Avant-Guide speaking about “The Five Social Trends that will propel Colorado Tourism into the Next Decade.” It got […]

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Photo of employee David Kennedy

10/6/08

Professional survey respondents

We get a lot of inquiries about how to join our panel or participate in our focus groups, and consequently we spend a lot of time explaining that we don’t maintain this kind of recruiting list for participants.  (We custom recruit for almost all our groups.  We’ll explain why below.)  Some questions come from people […]

By David KennedyRead More