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6/20/08

The U.S. Census: Great-great-grandparent to this Blog

We use a lot of data from the Census Bureau in our work at Corona, from building demographic profiles to weighting surveys, so I love seeing how the census has had an effect on society outside of its nominal purpose.On the bus this morning to work I started reading Jonathan Zittrain‘s new book The Future […]

By Geoff UrlandRead More

6/18/08

Polling at the POP

I have been offered short surveys during checkout (i.e. POP: Point of Purchase) several times in the last few months at several retail stores. One such example is at Wal-Mart (okay, they could have been doing this for a while, but I don’t shop there frequently). The screen just asked one question: “Was the cashier […]

By David KennedyRead More

6/16/08

I’ve been SUGGED!

As we’ve discussed previously, it has become a popular sales technique to get a foot in the door by posing as a no-strings-attached research study, and then transitioning to the hard sell. (This is called SUGGING, or Selling Under the Guise of Research.) I’ve recently moved to a new neighborhood, and I’m finding that it’s […]

By Beth MulliganRead More

6/11/08

They get one right

In a recent post, Auto Dealers and their Research, I chastised businesses that try to sway customer surveys in order to look good, without trying to learn anything from the research. Well, to be fair, I want to offer some praise for something they recently got right.I recently made several trips to my auto dealer […]

By David KennedyRead More

6/6/08

Guess we won’t be getting a call from Apple

Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research.We don’t hire consultants.” Guess that explains why they haven’t called. I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent costly […]

By David KennedyRead More

6/4/08

Who is Gen Y?

Thanks to Pure’s blog for posting this article. It’s an excellent summary of who Gen Y is, how they connect, work, use technology, and the marketing implications of all of the above. Definitely worth a read. As we mentioned in a previous post, digital natives have been a topic of study for us before at […]

By David KennedyRead More