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Which Starbucks will close?

To many Starbucks patrons out there, the news that Starbucks is closing 600 stores may be a cause for panic.Around the office, a few of us thought about starting an office pool to bet on which ones near us might close.So, I began to wonder what factors will go into their decision to close a […]

By Joe FitzlerRead More


It’s not about what people “want”- it’s about what they need

I occasionally run across articles, blogs, or other people at events who seem quite opposed to market research – and that’s putting it lightly sometimes. The most recent of these examples is this opinion piece arguing that common sense trumps market research. One of his main arguments is that people don’t know what they want […]

By David KennedyRead More

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Auf Wiedersehen Stephanie!

Last Friday was the last day at Corona for Stephanie Papilaris, the Administrative Coordinator for CEO Kevin Raines and the glue that kept the quantitative analysis team running (and kept us from making mixed metaphors).  She’s returning to her home in Tampa, Florida and we sent her off in the high style that Corona is […]

By Geoff UrlandRead More


Market research for the individual

Ran across this site today, thanks to a Google alert. FaceStat – which allows you to rate (and be rated on) attractiveness, occupation, political leanings, and several other characteristics of random individuals who post their picture – seems to be one more twist in social networking sites that bills itself as “market research for the […]

By David KennedyRead More


The many uses of research

We’ve completed research on topics for which most people would never imagine that market research could be used (romance writers, pregnant smokers, and mountain lions, to name a few). In fact, I’m sure many people only consider market research to be used for consumer goods. But, even I was surprised when I ran across this […]

By David KennedyRead More


Market research on gaming leaked

I first saw this post the other day and since then I have been seeing information on this story pop up everywhere.  In short, Intellisponse, a marketing research firm, appears to have leaked some information about their clients’ potential products. While its always fun to read about other research, I hate to do so at […]

By David KennedyRead More