Now that’s market research!
7/18/08 / David Kennedy
A little fun for Friday…
Check out “the Tinkerer,” New Belgium Brewing Company’s blog for their “market research” for their new canned Fat Tire.
From the website:
Yes folks, we believe in market research, and if that means taking our cans rafting to prove their versatility and packabilty, then so be it.
An offer to New Belgium: I’m headed out backpacking next week, so if you guys would like additional testing, please let me know.