Quantitative Research

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10/1/08

Who Uses the Internet? (Part 2: Demographics)

Part one of our examination of who uses the Internet looked at the question geographically.  In part two, we’ll look at Internet usage nationwide (data again via the NTIA) broken down by several important demographic variables. In all of the graphs that follow, in-home Internet usage (green portion of the bars) and outside of the […]

By Geoff UrlandRead More

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9/22/08

Who Uses the Internet? (Part 1: State by State)

Who can’t answer your Internet survey? Who is unable to view your spiffy new website? Who won’t be reached by your email newsletter? In survey research, we call the answer to these questions coverage error or the proportion of individuals in your population of interest who are unable to be sampled/reached. Although it’s a statistical concept, […]

By Geoff UrlandRead More

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9/16/08

Corona Helps Determine The Economic Impact of Colorado’s Nonprofit Sector

Although it came out a little before we started blogging, we have been remiss in not letting you know about an important Colorado Nonprofit Association report that Corona Research played a big part in creating. Return on Investment: The Economic Impact of the Nonprofit Sector in Colorado details both the breadth and (huge) economic impact […]

By Geoff UrlandRead More

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9/8/08

The Godless West?

Gallup just released some interesting polling numbers on Americans’ beliefs about God.  Over three quarters (78 percent) believe in God, while 15 percent do not believe in God but do believe in a universal spirit.  Only 6 percent of Americans believe in neither. But when you slice the data by geographic region, you get some […]

By Geoff UrlandRead More

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8/28/08

Modeling the DNC

The Democratic National Convention held in Denver last week was an overall success thanks to countless hours spent planning by law enforcement, the convention committee, local leaders and a math class from the University of Colorado.  Yep, that’s right – a math class. NPR aired a story last week about a math class at the […]

By Joe FitzlerRead More

8/22/08

Concerns over online tracking

We’ve talked about privacy concerns before, and as society has become more digital, the digital footprint of individuals – and the resulting concern about where that information ends up and how it is used – will only continue to grow. The washingtonpost.com recently reported on how some firms track online behavior without explicit consent.  We […]

By David KennedyRead More

8/8/08

The importance of good sampling

One of the most important factors that determines if your [fill in research mode here … survey, focus group, etc.] produces accurate results is your sample. A sample, by definition, is a subset of the population you are studying that is selected for the actual research study. Perform your research with the wrong sample, or […]

By David KennedyRead More

8/6/08

Google Insights

Marketers salivate over the amount of data Google holds, and today Google gives us another window into their database of intentions.  Similar to Google Trends, their newest service, Google Insights, allows you to get a glimpse of what terms people are searching for. Insights, however, offers additional tools to make those results more useful.  Now […]

By David KennedyRead More

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8/4/08

Be Careful What You Ask For

It’s the season for political polling, which is a convenient occasion for illustrating the many potential pitfalls of conducting opinion research.  Last week there was a particularly good example of biases in opinions caused by the way a question is asked. There is currently a bill (House Bill 1366) in the North Carolina State Legislature […]

By Geoff UrlandRead More

7/30/08

Obama’s Super Marketing Machine

I should first start off with a general disclaimer.  We’re a neutral market research firm with no affiliation with any political party.  Oh, and another disclaimer, we do market research for a living, so we are biased in that respect.  With all that out of the way… I read an article today on Obama’s Super […]

By David KennedyRead More