Quantitative Research
7/14/08
Three laws of Great Graphs?
What graphs should you use in your presentations? Marketing uber-guru Seth Godin recently posted an interesting set of guidelines (and a follow-up coda) on his website. As is customary for our culture, Seth’s rules were three: 1. One Story 2. No Bar Charts 3. Motion His rules quickly were a lightning rod for controversy, so let’s […]
By Geoff UrlandRead More
6/18/08
Polling at the POP
I have been offered short surveys during checkout (i.e. POP: Point of Purchase) several times in the last few months at several retail stores. One such example is at Wal-Mart (okay, they could have been doing this for a while, but I don’t shop there frequently). The screen just asked one question: “Was the cashier […]
By David KennedyRead More
6/11/08
They get one right
In a recent post, Auto Dealers and their Research, I chastised businesses that try to sway customer surveys in order to look good, without trying to learn anything from the research. Well, to be fair, I want to offer some praise for something they recently got right.I recently made several trips to my auto dealer […]
By David KennedyRead More
5/28/08
Sugging and Frugging
A comment on yesterday’s post brought up how telemarketers have impacted the credibility of market research. Being able to conduct valid research is our life blood and if we were ever unable to get people to participate in our research, we would be unable to provide accurate results to our clients – at least in […]
By David KennedyRead More
5/19/08
Denver Performing Arts Survey Results
The survey we recently completed for the Denver Office of Cultural Affairs has received two nice write ups in the local press after a great public presentation of the results by DOCA director Dr. Erin Trapp. This extensive survey of Denver residents consisted of 814 interviews with residents, including 205 with self-identified African Americans and […]
By Geoff UrlandRead More
5/12/08
Auto dealers and their “research”
When I recently bought my new car I was informed that I would be receiving a satisfaction survey in the mail shortly asking me about my buying experience. I thought, “Fair enough.” Then I was told that they really like to see top scores for everything, and that if I feel something wasn’t top notch […]
By David KennedyRead More
5/9/08
That’s a long receipt
As any home handyman (or handywoman) who frequents Home Depot probably has experienced, the receipt you receive can be quite disproportionate to the actual purchase. Why is my receipt always 2 feet long even for only a handful of items? Their satisfaction survey, of course. I first received one of these survey requests probably years […]
By David KennedyRead More