Quantitative Research

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Putting the Pieces Together: Combining Qualitative and Quantitative Research Methods

When clients come to Corona and ask us to help them find answers to their most difficult questions, we typically take a quantitative or qualitative approach to our research. Sometimes, however, we use a combination of both methods. As you might imagine, there can be lots of value in bringing the two types of data […]

By Sarah WilliamsRead More

Corona Insights employee Karla Raines


Strategic planning and market research fuel IMAGINE 2020

With tremendous pride and a full heart, Karla Raines presented the Denver Commission on Cultural Affairs (DCCA) with IMAGINE 2020: Denver’s Cultural Plan at their January 2014 meeting.  The commission had been strong proponents of a refreshed cultural plan for Denver.  These volunteers served as Corona’s creative muse throughout the 15-month process.  They held firm […]

By Karla RainesRead More

Corona Insights employee Kevin Raines


Big data is not required for big insights

  You’ve probably heard a lot about Big Data. Big Data is going to change the world. Big Data is going to change how organizations are run. Big Data is going to clean our garage and walk our dog. Big Data vs. Small/Medium Data And maybe Big Data will do that–for big organizations. If you’re […]

By Kevin RainesRead More

Corona Insights employee Matt Bruce


What is the Hardest Science?

If biology, geology, and chemistry are hard sciences, then are other scientific disciplines soft or easy (or scrabbled)?  Social scientists, especially in the natural resource realm, have long advocated for the legitimacy of their research, and they have struggled to define their endeavors under the hard science paradigm. However, the gap between social and natural […]

By Matt BruceRead More

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Research, insights and coffee

A new sign in my neighborhood off of Broadway and 4th Avenue caught my attention the other day. Apparently, Dunkin’ Donuts is opening its first Denver location. What piqued my curiosity about a new local franchise, however, wasn’t the fact that there will be a new donut shop dangerously close to my apartment within a […]

By Sarah WilliamsRead More

Photo of employee David Kennedy


What hot wing sauce can teach us about scales

Years ago, my brother and I used to devour hot wings.  Emphasis on hot. While I don’t always default to the hottest option now (age = wisdom?), I still opt for sauces on the hotter end of scale.  But those scales seem increasingly far from standard. Sauces used to be fall under mild, medium, and […]

By David KennedyRead More

Photo of employee Beth Mulligan


Statistics are the table saw of truth discovery

Along with most of the statistically savvy world, we’re excited that 2013 is the International Year of Statistics. With so much new interest in numeracy and successful statistical prediction models, like Nate Silver’s impressive election model, we’re hoping that people begin to think of statistical analysis less as “lies, damn lies, and statistics” and more […]

By Beth MulliganRead More

Photo of employee Beth Mulligan


Times, they are a-changin’

As recently as a couple of years ago, we were keeping our distance from online panels for research.  We even blogged about it.  But things have been changing.  And now evidence is starting to accumulate that online polls can rival (or even exceed) traditional polling methods in accuracy.  A recent article in The Atlantic provides […]

By Beth MulliganRead More

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Valentine’s Day Data

Expressing one’s love to another is a celebrated custom on Valentine’s Day. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. The […]

By Holly RussoRead More

Photo of employee Kate Darwent


The Power of Numbers

Numbers are an interesting thing. We all have an innate sense of quantities, but numbers are a culturally agreed upon format for representing those quantities. When we are trying to convey quantitative information to other people, the choice between “7 days” vs. “1 week” or “100 out of 300” vs. “1 out of 3” often […]

By Kate DarwentRead More