Insights for Strategic Marketing
10/28/13
CMOs Can Enhance Their Roles through Strategic Marketing Planning
A few articles and blogs I’ve read recently (listed below) discuss the role of a CMO in the context of a larger organization. The Mission of Marketing CMO to CEO CMO Survival Guide These musings bring to light some challenges that CMOs commonly face, and help to explain their ongoing battles for respect in the […]
By Leo LewisRead More
7/30/13
C-level executives have a desire for more data-driven strategic marketing
At least a recent survey indicates this is the case. CMO.com (Aussie version) recently reported a few findings from the 2013 Marketing Performance Management Survey conducted jointly by VisionEdge Marketing, ITSMA and Forrester Research. One finding included: Only nine percent of CEOs and six percent of CFOs use marketing data for their strategic planning The […]
By Leo LewisRead More
7/15/13
Measuring human behavior: Opportunities and Challenges
Tracking, predicting, or measuring change in human behavior is often the goal of market research. We frequently want to know what people do, how they spend their money, or who they vote for. While understanding attitudes, perceptions, and other precursors to behavior is important because they are the avenues to persuasion, sometimes our focus on […]
By Matt BruceRead More
5/17/13
The Power of Visual Storytelling
They say a picture is worth a thousand words. Let’s stand by that. Pretend one picture is equal to (literally) 1,000 words. If it took, let’s say, five seconds to look at each picture in an album (remember, one picture=1,000 words), that means you would be able to consume 12,000 “words” per minute by looking […]
By Andrew MonroeRead More
3/27/13
The combination of marketing and strategy
Here is a nice blog post by Roger Martin, co-author of a recently released book called Playing to Win: How Strategy Really Works. Mr. Martin’s blog discusses the interrelatedness between marketing and strategy for companies. He particularly identifies the 4 P’s of tactical marketing (i.e. product, price, place and promotion) as being naturally rooted in […]
By Leo LewisRead More
1/30/13
Interplay between corporate planning and marketing organization planning
In today’s ever fast-paced world of marketing tactics, with all of the continuous buzz around the proliferation of distribution and messaging channels, it’s always refreshing to read a rare article that touches on high-level strategic marketing planning, along with the accompanying reminder about its importance. The author in this case, Mr. Peter Buscemi, sums up its importance […]
By Leo LewisRead More
11/14/12
Tata Motors – On the Road to Strategic Marketing in India?
A recent article on the domain-b.com website discusses Tata Motors Limited, an automobile, motorcoach and truck manufacturer in India, particularly known domestically for its Nano city car model. (Worldwide, you’d likely also recognize Tata’s luxury brands Jaguar and Land Rover.) Lately, Tata’s Indian auto business and its profits have declined, even while the Indian domestic […]
By Leo LewisRead More
11/5/12
RFP Scoping Using our Insights for Strategic Marketing Machine
Not too long ago, here at Corona we became aware of an RFP (request for proposal) from an out-of-state agency calling for market research services on behalf of its client, who provides energy efficiency related services. Oftentimes, when evaluating for-profit sector RFPs, our Insights for Strategic Marketing framework allows us to identify where potential customers […]
By Leo LewisRead More
7/29/12
BMA Roundtable Recap
Leo Lewis presented to a sold-out audience at yesterday’s BMA Colorado roundtable in Denver on the topic of: Start Here! First Steps in Data-driven Strategic Marketing. Leo discussed (and addressed some good audience questions about) the advantages of conducting a thorough data- and information-driven Internal and External Situation assessment and how doing so assists a […]
By David KennedyRead More
7/19/12
Last chance to register: First Steps in Data-Driven Strategic Marketing
Leo Lewis, Principal at Corona Insights, is presenting at the Colorado BMA's July breakfast Roundtable. Register now to come learn about the first steps in the strategic marketing planning process.
By David KennedyRead More