Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/4/13

Living the brand means rethinking the business model

Co-creation of brand A brand is much more than a logo, tagline or key message. It is an authentic expression of a nonprofit’s promise to the world. Branding experts agree our organizations alone don’t control our brands. Brands are co-created with our stakeholders–-our audiences, volunteers, board members, funders, partners and service recipients. One’s perception of the American Red Cross, […]

By Karla RainesRead More

3/1/13

How’s your driving? Using data to answer your questions.

You’ve probably heard about auto insurance companies offering discounts based on actual driving behavior (collected by a device plugged into the car).  Progressive’s Snapshot discount is one such example that has been heavily promoted. Why are insurance companies turning to these devices? One w0rd: risk. The more accurately they can gauge their risk of having […]

By David KennedyRead More

2/25/13

Wanted: Greater Nonprofit Impact

Reinventing the Nonprofit Sector – A Corona POV Series   We enjoy reading stories of significant impact achieved by change makers.  Books such as Forces for Good by Leslie Crutchfield and Heather McLeod Grant and Rippling by Beverly Schwartz inspire us to ask, “What if?”  We get excited when we read the stories and wonder if their stories could be our […]

By Karla RainesRead More

2/21/13

Three new employees on board for 2013

We are so excited to welcome our three new hires: Andrew Monroe, Kate Darwent, and Matt Bruce. Our employees bring intellectual horsepower to our problem-solving methods and are the backbone of everything we do. We pride ourselves on building a team that embodies the essence of Corona: bright thinking and brilliant guidance. Their skills, perspective and knowledge already resonate in their work. Andrew, […]

By Kassidy BensonRead More

2/14/13

Valentine’s Day Data

Expressing one’s love to another is a celebrated custom on Valentine’s Day. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. The […]

By Holly RussoRead More

2/12/13

DIY is no substitute for expertise

A great deal of strategic thinking and expertise goes into our work here at Corona Insights. With the abundance of DIY researcher tools (e.g., SurveyMonkey), more and more companies and organizations opt to do research themselves, perhaps not realizing the value outside experts can provide to their project. So it was nice when a recent […]

By Corona InsightsRead More