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11/26/12

A Shifting Nonprofit Sector

Reinventing the Nonprofit Sector – A Corona POV Series I’ve been working in and with the nonprofit sector for almost 20 years now. Over that time I’ve observed significant changes. The visual below highlights the subtle yet significant shifts over the past 15 years.   Over the years I’ve witnessed first-hand how nonprofits approach their strategic work – […]

By Karla RainesRead More

11/15/12

Next era nonprofits

Reinventing the Nonprofit Sector – A Corona Point-Of-View Series This blog is the first in a series entitled, Reinventing the Nonprofit Sector.  Through this point-of-view series we will explore the forces and conditions reshaping the nonprofit sector’s profile, as well as real-time actions leaders can take in this dynamic environment.  I’ll also share case studies […]

By Karla RainesRead More

11/14/12

Tata Motors – On the Road to Strategic Marketing in India?

A recent article on the domain-b.com website discusses Tata Motors Limited, an automobile, motorcoach and truck manufacturer in India, particularly known domestically for its Nano city car model. (Worldwide, you’d likely also recognize Tata’s luxury brands Jaguar and Land Rover.) Lately, Tata’s Indian auto business and its profits have declined, even while the Indian domestic […]

By Leo LewisRead More

11/9/12

Unusual Questions Asked in the U.S. Census

Kevin recently taught a class on how to use U.S. Census data, and did a little historical research on census questions. He discovered a few questions asked in the past that may seem a little odd today, though they likely were quite relevant during their particular time period. They’re paraphrased below. 1. 1850 Census – […]

By Kevin RainesRead More

11/8/12

Nonprofit Exec = Strategist + Business Model Designer

As a strategic consulting firm, Corona has been advancing an approach to nonprofit strategic planning that links strategy development with nonprofit business model design since early 2010.  We knew we were onto something, but always appreciate an independent study or book that affirms our concept. Now along comes Cynthia A. Montgomery, Timken Professor of Business […]

By Karla RainesRead More

11/5/12

RFP Scoping Using our Insights for Strategic Marketing Machine

Not too long ago, here at Corona we became aware of an RFP (request for proposal) from an out-of-state agency calling for market research services on behalf of its client, who provides energy efficiency related services. Oftentimes, when evaluating for-profit sector RFPs, our Insights for Strategic Marketing framework allows us to identify where potential customers […]

By Leo LewisRead More