Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

12/16/13

Increase in giving

Per the IRS, the Federal gift tax is a tax on the right to transfer property from a living person to other persons or trusts. For the latest year available (2011), the Internal Revenue Service reported that 3,040 gift tax returns filed that year listed gifts of $1 million or more (all gifts, including charitable […]

By Kevin RainesRead More

12/12/13

Give yourself a data boost

When I decided I wanted to get in better shape, I started following a piece of gym advice that has paid off immensely: Measure your workouts. Up until recently, my view on the gym was that if I went consistently and worked hard, my efforts would pay off. This is probably true, to a degree. […]

By Andrew MonroeRead More

12/11/13

Big brains. Bigger hearts

Like most companies Corona holds an annual retreat to reflect on the past year and prepare for new one.   It also gives us the opportunity to remind ourselves about makes our work and our company so special to us.  Several years ago we were engaging in one of those classic exercises where the staff breaks […]

By Karla RainesRead More

12/9/13

Paying it forward

The other day while working at my local coffee shop I was surprised to learn that someone ahead of me had left extra cash to cover drinks for the next several customers.  So, I got my drink free and then chipped in the $5 cash I had to keep the pool going. Perhaps you have […]

By David KennedyRead More

12/6/13

Never trust an assumption

Recently, the Corona staff prepared for an online bulletin board, a research method we often use. Participants from our client’s target audience get into a private online community and respond to message or image testing questions through exercises like polls and photo critiques. Prior to the study, I looked at the stock photo images and […]

By Andrew MonroeRead More

12/5/13

Deciding where to give in the season of giving

As the season of giving approaches many of us start to think about what we can do to make the world a better place, to help those less fortunate than ourselves, to give back or pay it forward.  And in addition to undertaking individual acts of kindness, many of us will look to nonprofit organizations […]

By Beth MulliganRead More