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Corona Insights employee Karla Raines

8/21/14

The cautionary tale of 5 scary strategic planning mistakes: Part III – Dismiss unrealistic expectations

The process of setting strategy must to be concerned with the external environment - most notably with market, customer, industry and macro conditions.

By Karla RainesRead More

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8/19/14

Begin with the end in mind

Don't take a research misstep before you even begin. Set 3-5 major goals for the research up front to ensure the end result will meet the needs for which the research was undertaken in the first place.

By Matt HerndonRead More

Corona Insights employee Karla Raines

8/12/14

The cautionary tale of 5 scary strategic planning mistakes: Part II – Avoid side swipes

Your strategic planning process is in motion and... BOOM! Out of nowhere, another priority collides with the strategy, hijacking the process.

By Karla RainesRead More

Corona Insights employee Karla Raines

8/7/14

The cautionary tale of 5 scary strategic planning mistakes; Part I: Don’t self-sabotage

Avoid the common pitfalls of strategic planning. Lesson one, the CEO is the chief strategist shouldn't delegate key components such as process management and idea generation.

By Karla RainesRead More

Corona Insights employee Matt Bruce

8/5/14

Millionaires at McDonalds

A few outliers, such as the uber rich Donald Thump, can have a dramatic influence over your survey results. Carefully consider outliers and read our blog for solutions to handle them in an analysis.

By Matt BruceRead More

Corona Insights employee Kevin Raines

7/14/14

Explaining a complex world simply and incorrectly

We got a kick out of Tyler Vigen’s blog which demonstrates that mining data doesn’t mean a whole lot if you don’t know what you’re doing.  He looks at large databases to find nominal correlations between completely unrelated variables.  Let’s see if you can come up with some theories to explain why divorce rates in […]

By Kevin RainesRead More