Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/2/18

Measuring in Multiple Dimensions

The shortest route between any two points is a straight line. Don’t dance around. Get to the point. We hear such sayings everyday. Indirectness is often seen as a liability, circuitousness as a weakness. But in our work, that’s not always the best strategy. Understanding people and behaviors requires us to understand the context in […]

By Kevin RainesRead More

12/29/17

Corona 2017 Promotions

As we end 2017, Corona Insights would like to offer recognition to our team members who have been promoted this year. We were pleased to witness the promotions of Matt Bruce and Kate Darwent, PhD, to the position of Director, and Gregory Hornback to the position of Senior Associate. Matt has been with Corona Insights […]

By Kevin RainesRead More

12/18/17

How to measure what people want

Recently after an interview for a project, some us at Corona had a discussion about whether or not it would be useful to use a survey for the project. Like a lot of projects, this potential client was interested in what new changes the public might want in their organization. And at first, this seems […]

By Kate DarwentRead More

12/13/17

The drama of measuring strategic progress

Every week from August through January, millions of Americans tune in three nights a week to watch modern-day gladiators battle over a single objective – strategically progressing an oblong ball down the field in 10-yard increments towards the finish line at the 100-yard mark (the end zone, for the growing number of people not tuning […]

By Andrew StreightRead More

12/11/17

Measuring Reactions to Your Ideas

Market research can be painful sometimes.  You may have poured your heart and soul into an idea and feel it’s really good, only to put it in front of your customers and hear all the things they hate about it.  But it’s better to know in advance than to find out after you’ve spent a […]

By Matt HerndonRead More

12/7/17

How do you measure the value of an experience?

When I think about the professional development I did last week, I would summarize it thusly: an unexpected, profound experience. I was given the opportunity to attend RIVA moderator training and I walked away with more than I ever could have dreamed I would get. Do you know that experience where you think back to […]

By Greg HornbackRead More