Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

5/20/16

There is more to a quality survey than margin of error

One of the areas in which Corona excels is helping our clients who aren’t “research experts” to understand how to do research in a way that will yield high-quality, reliable results.  One of the questions we are frequently asked is how many completed surveys are necessary to ensure a “good survey.”  While the number of […]

By Matt HerndonRead More

4/29/16

New Case Study: New Mexico State Parks SCORP

We always enjoy our successful engagements with our partners and clients, and we enjoy it even more when we are able to share what we did. Our latest case study is about the recently adopted Statewide Comprehensive Outdoor Recreation Plan, or SCORP, for New Mexico State Parks. View the case study here. Be sure to […]

By David KennedyRead More

4/27/16

Nonprofit Data Heads

Here at Corona, we gather, analyze, and interpret data for all types of nonprofits.  While some of our nonprofit clients are a little data shy, many are data-heads like us!  Indeed, several nonprofits (many of which we have worked for or partnered with) have developed amazing websites full of easy to access datasets. Here are […]

By Matt BruceRead More

4/19/16

Art meets architecture in Denver this weekend

Looking for something fun to do this weekend in-between rides on the new A Line to DIA? Check out the arts and cultural activities during Doors Open Denver. Art meets architecture through pop-ups ranging from a nomadic art gallery to poetry, drama, and music performances among the 11 offerings. My favorite? Graffiti art. If you’ve […]

By Karla RainesRead More

4/13/16

Happy or not

A key challenge for the research industry – and any company seeking feedback from its customers – is gaining participation. There have been books written on how to reduce non-response (i.e. increase participation), and tactics often include providing incentives, additional touch points, and finely crafted messaging. All good and necessary. But one trend we’re seeing […]

By David KennedyRead More

4/8/16

Your Baby Is Increasingly Special and Unique, Apparently

It seems like when I’m in the mall and hear parents talking to their kids, I hear unusual names more and more often.  I’ve been developing a theory that parents are enjoying creativity more and valuing tradition less when that birth certificate rolls around, so in keeping with Corona Insights tradition, I thought I’d explore […]

By Kevin RainesRead More