Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

8/4/17

Understanding customer satisfaction requires understanding the customer experience

When people think of doing market research on a new idea, many think it works like this: The problem with this mentality is that humans are notoriously awful at forecasting their own behavior.  It’s easy to say “Sure, I would buy that!” in when clicking a button while taking a survey or when sitting in […]

By Matt HerndonRead More

7/20/17

Welcome, Molly and Sandra!

We are delighted to introduce our two newest team members, Molly Hagan and Sandra Frazier. Molly is an Associate specializing in qualitative research. Sandra is Corona’s new Office Coordinator and is tasked with keeping Corona running smoothly in the background. See our staff pages to learn more them (or any other Corona team member)!

By David KennedyRead More

6/30/17

Researching things that go boom

OK, so there may not be a lot of actual research going on in this post, but we at Corona have a wide variety of interests and sometimes like to show those off too!  One such interest is that I have been shooting professional fireworks shows for over 20 years.  I got my start in […]

By Matt HerndonRead More

6/26/17

Corona presents on marijuana research at upcoming conference

  We are pleased to announce that our research supporting Summit County’s (Colorado) safety program for youth marijuana access has been accepted for a poster presentation at the annual APHA (American Public Health Association) conference in November.  If you plan to attend, please stop by and learn about our work.  Our project abstract is shown below. […]

By Kevin RainesRead More

6/19/17

Ugh, Millennials

Is anyone else tired of talking about millennials? Millennials have seemingly been on everyone’s mind, with many worrying over their spending habits, charitable giving, large debt, voting behaviors, and other things. Why do we care so much about this generation? Don’t they already have a problem with entitlement and being all about “me me me”; […]

By Greg HornbackRead More

5/31/17

Thinking strategically about benchmarks

When our clients are thinking about data that they would like to collect to answer a question, we sometimes are asked about external benchmarking data. Basically, when you benchmark your data, you generally are asking how you compare to other organizations or competitors. While external benchmarks can be useful, there are a couple of points […]

By Kate DarwentRead More