Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

5/23/17

Activating research

Research that just sits on the shelf (or these days, in a digital folder) is research that probably should not have been conducted. If it is not going to be used, then why do it? Effective research takes many things, from the beginning through the end. We’ve blogged before about the need to start with […]

By David KennedyRead More

5/15/17

Getting the most out of your customer survey

There are a multitude of tools available these days that allow organizations to easily ask questions of their customers.  It is certainly not uncommon when Corona begins an engagement for the client to have made internal attempts at conducting surveys in the past.  In some cases, these studies have been relatively sophisticated and have yielded […]

By Matt HerndonRead More

5/8/17

How data-driven insights can reveal strategic advantages

A client recently asked us for guidance in the middle of their communication campaign.  They had already created and deployed a series of vivid ads encouraging a specific behavior. (For confidentiality reasons, I can’t state the behavior, but let’s pretend they wanted dog owners to register their dogs with the local humane society). Their desired […]

By Matt BruceRead More

5/3/17

Market research can be more than just research

When most think about conducting market research, they are just thinking of the core questions they want answered and the information they need to move something forward. They have a goal in mind, and market research is a way to reach it. What many don’t consider is how market research can, and often does, function […]

By Greg HornbackRead More

4/11/17

Engagement in evaluation

Engaging program participants in the evaluation is known as participatory evaluation.  (See Matt Bruce’s recent blog on participatory research for more detail about this approach.) The logic of participatory evaluation often resonates with human services providers.  It empowers service recipients to define their needs and goals for the program. It can be eye opening for […]

By Beth MulliganRead More

4/7/17

Who’s coming to your next meeting? Flame throwers, feral cats and posers

We all know that anxiety and stress can bring out the worst in people. They go to extremes in behavior as they attempt to navigate unknowns and exacerbating risks.  An inability to cope leads to three behaviors. The flame thrower – this person may initially show up as the conversation dominator who simply must have […]

By Karla RainesRead More