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9/11/08

Greening Market Research

We’ve been trying to do our part here at Corona to help the environment, or at least minimize our impact on it.  From office recycling, buying “greener” products, to the EcoPass (Denver’s public transit pass provided by employers), we continue to look for ways to shrink our footprint. That’s why I was quite excited to […]

By David KennedyRead More

9/8/08

The Godless West?

Gallup just released some interesting polling numbers on Americans’ beliefs about God.  Over three quarters (78 percent) believe in God, while 15 percent do not believe in God but do believe in a universal spirit.  Only 6 percent of Americans believe in neither. But when you slice the data by geographic region, you get some […]

By Geoff UrlandRead More

8/29/08

Our observations on the DNC

Our offices are located just a stone’s throw from the convention center here in Denver (not that we’ll be throwing any stones due to security), and as such, we were right in the middle of it all.  So we thought we would share our own [fun] observations.  (We’ll leave the political commentary for everyone else.) […]

By David KennedyRead More

8/28/08

Modeling the DNC

The Democratic National Convention held in Denver last week was an overall success thanks to countless hours spent planning by law enforcement, the convention committee, local leaders and a math class from the University of Colorado.  Yep, that’s right – a math class. NPR aired a story last week about a math class at the […]

By Joe FitzlerRead More

8/22/08

Concerns over online tracking

We’ve talked about privacy concerns before, and as society has become more digital, the digital footprint of individuals – and the resulting concern about where that information ends up and how it is used – will only continue to grow. The washingtonpost.com recently reported on how some firms track online behavior without explicit consent.  We […]

By David KennedyRead More

8/20/08

Reliability of Google Trends

I recently wrote a post on Google’s new service, Google Insights, which is an evolution of Google Trends.  As a result of that post, I ran across this post discussing if Google Trends is reliable. One of the examples used compared the term “market research” to “advertising” and showed that both terms declined (as a […]

By David KennedyRead More