Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

3/26/09

California dreamin’ on such a winter’s day

It’s a real winter’s day today in Denver, and although it’s been a mild winter and this is one of the few snowy days we’ve had (and probably one of the last we will get this year), the cold air automatically makes me wish for a beach.  Don’t get me wrong, we always need the […]

By Beth MulliganRead More

3/24/09

Small Business of the Year Finalist!

We are very excited to announce that Corona is a finalist (one of three) for the Small Business of the Year award from the Denver Metro Chamber of Commerce! The winner will be announced on April 28th.  Wish us luck!

By David KennedyRead More

3/23/09

8 ways to save on market research

We’ve spoken before about the importance of research in an economic downturn, but we also understand that when you don’t have the budget, you don’t have the budget. So, here are 8 ways you can tackle your research with no, or at least less, budget. Has your company already conducted similar research? No point in […]

By David KennedyRead More

3/16/09

2009 forecasted to be a rough year for market research

The 2009 Annual Survey of Market Research Professionals reports that buyers of market research services expect nearly a 10 percent drop in their market research budgets.  (The report also has other stats on the state of the industry beyond revenue.) While this may be expected in a down economy, it should not be an excuse. […]

By David KennedyRead More

3/12/09

An interview with a professional respondent II

We recently posted a satirical video of an interview with a professional focus group respondent. Today I ran across this article written by another professional respondent.  While somewhat old, I believe it still rings true nearly five years later. For reasons that are probably apparent from watching the video and reading the article, the current […]

By David KennedyRead More

3/10/09

Using data mining to determine your credit

With ever growing databases and analysis capacity, the use of data mining is expanding.  In a previous post we spoke about the Obama campaign’s use of data mining.  I recently heard this report on NPR’s Marketplace about credit card companies’ use of data mining to develop risk criteria. Credit card companies, always known for their […]

By David KennedyRead More