Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

9/8/09

Consistent momentum

You’ve seen this.  You’re in rush hour traffic, steadily moving along.  You see [insert sports car model here] zigging and zagging behind you, try to hunt for the best lane at all times.  Maybe he catches you or even passes you.  But then you pass him again and the process repeats.  And you always feel […]

By David KennedyRead More

8/31/09

Social media and research

We recently blogged about phone apps and research. One of the draws of phone app research is that it can be immediate.  Just saw a movie?  Review it while walking out of the theater.  Just left the store without buying that flat-screen TV – what kept you from buying? While actively seeking feedback through phone […]

By David KennedyRead More

8/23/09

Simplicity

It is refreshing to see simple, yet effective solutions in use. In my recent travels I ran across… Using flags to safely cross streets at designated crossings in Madison, WI.  No need for expensive stop lights and signals here. Employees at the Frankfurt, Germany airport using bikes to get around the huge airport.  Smaller, cheaper, […]

By David KennedyRead More

8/17/09

Phone apps role in research

As online surveys have become ubiquitous and response has declined, researchers have had to move on to new modes of data collection.  We’ve blogged before about mobile surveys, and with today’s smartphones, mobile apps seem to be the next logical extension. This post discusses Dunkin’ Donuts’s iPhone App and touches on its research potential.  While […]

By David KennedyRead More

8/10/09

LinkedIn Survey

Last fall we blogged about LinkedIn’s entrance into research. While one might think this means LinkedIn understands research, a recent survey I received from them makes me think otherwise. I took their survey, which was done on survey monkey (with all of their partners, they couldn’t find a better service?); skip patterns didn’t work (or […]

By David KennedyRead More

8/3/09

Research gone wrong – online polls

We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]

By David KennedyRead More