Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/17/10

Research and Strategy Trends for 2010 (part 1)

Like last year, we offer up our foresight on some of the top trends in our field for 2010. Although the year has already started, hopefully we haven’t missed anything in its first weeks. Some of the trends we noted last year – economic pressures, instantaneous research – will continue and become even more pronounced. […]

By David KennedyRead More

1/11/10

Numbers

We use numbers at Corona for all sorts of purposes…analyzing a business’s data, segmentation analysis, demographics…and the list goes on. But for all the fun we have with numbers (not a typo), we always enjoy hearing the many other ways numbers impact our lives. What’s Benford’s Law? Do you have an Erdos number? Check out […]

By David KennedyRead More

1/5/10

Corona Insights’ Leo Lewis presenting at the Business Marketing Association breakfast

Corona Insights will partner with the Business Marketing Association on January 28th to present Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing. Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough […]

By David KennedyRead More

1/1/10

Get the cart behind the horse

Why do you want perform that research study?  What is making you rethink your strategy? Is the research being performed because you always perform it (i.e. your annual customer survey)?  Is it just time to put together next year’s plan? Imagine the following… A company conducts an online survey because it’s quicker and cheaper to […]

By David KennedyRead More

12/29/09

The 12 Graphs of Christmas

The 12 graphs of Christmas, as created through the social web.  A fitting cap to a year in which social media grew ever more important. See all twelve on Mashable.

By David KennedyRead More

12/23/09

The Corona-tini

In the spirit of spreading insights, we share the Corona-tini recipe, recently unveiled at the Corona holiday party. 2 parts orange juice 1 part lemonade 1.5 parts orange flavored Vodka (or 2 parts if you want extra insights!) 1 part triple sec Mix, shake with ice and pour! (and, of course, enjoy responsibly) For a […]

By Corona InsightsRead More