Corona Insights will partner with the Business Marketing Association on January 28th to present Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing.

Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough questions like “What are the unmet needs of our target market?” and then, “How do we recognize untapped potential?”

Register with BMA for the January Roundtable and learn which quantitative and qualitative tools and processes work best, where to begin and where to go next.

As a principal at Corona Insights, Leo Lewis holds responsibility for all market research services including online and offline surveys (e.g. mail, telephone, intercept), in-depth interviews, focus groups, observational and ethnographic research. Corona helps marketers answer their most important questions and then guides them on how the answers inform their decisions and plans.

Breakfast is provided and garage parking is free with validation.

When: Thursday, January 28 2010

7:30 am Networking & Breakfast

8:00 am Presentation

Where: Denver Athletic Club