Business

3/13/17

From engaging to capturing – rethinking business models that stick

As a strategist, I’m frequently looking over the horizon to see what’s next. At other times, you’ll see me scanning side-to-side looking for forces that may be coming together in new or unexpected ways. Sometimes hindsight puts much of it into perspective. Looking back at 2008 it occurs me that I was well ahead of […]

By Karla RainesRead More

7/27/16

Is yesterday’s intermediary ready to become the platform of tomorrow?

Living in America’s “it” city in a year of disruptions across the political spectrum nationally and internationally have led me to contemplate evolution in the nonprofit sector. I’m struck by what I’ve observed recently as an emerging trend – the slow decline of the intermediary organization. This may be a heretical statement, I’ll admit, but […]

By Karla RainesRead More

12/10/15

Reluctance: the antithesis of leadership

All too often strategic success is stymied by reluctant leadership. Reluctance can be seen in behaviors small and large. In essence it’s a failure to act. That action may be as simple as stepping up to fill a gap. Those small misses create a culture of excuses, shrugged shoulders, and not heeding the call for […]

By Karla RainesRead More

10/2/15

The Challenging In-Between: Bridging the gap among visionaries and operational experts

Over the years I’ve discovered that nonprofit executives and board members typically fall into two main categories: those who are boldly aspirational and those who are decidedly tactical. The first focuses on the big idea and its power to move people. They are lofty, passionate and effervescent. To the operationally-focused person they appear to dodge […]

By Karla RainesRead More

7/1/15

Hey honey, wanna help me with a big project?

Facilitating success over 15 years of love and consulting. In my mind, the question with milestones is this, which one is significant enough to celebrate? First year, 10, 20 or 50 – no brainer. What about 15? Sometimes the mid-decade mark is an important one. That’s the case for me this year as I celebrate […]

By Karla RainesRead More

4/10/15

Of anchors, sails and strategic plans

I’ve been struck recently by my clients’ desires to simultaneously sail and drop anchor. By sailing I’m referring to the opportunity to advance, grow and change, strategically of course. To move towards the horizon. Counterbalancing that vision is an anchoring in the past – where we’ve been – as well as the here and now […]

By Karla RainesRead More

3/6/15

Brand Tracking for Sustained Growth

Surveys can be used to guide a plethora of business decisions.  If you’re considering launching a new product or service, a survey can help you get feedback on not only the product or service itself, but your messaging and collaterals as well.  If you’re looking to grow into a new market, a survey can help […]

By Matt HerndonRead More

9/24/14

New Case Study: 1920’s Era Town

We always enjoy our successful engagements with our clients, but too often we can’t share our work.  So we get even more excited when we have the opportunity to share our work, along with how it benefited a client. Our latest case study is about a market feasibility study Corona conducted for a 1920’s Era […]

By David KennedyRead More

7/7/14

Refer a client to Corona, receive an iPad

For the months of July and August, 2014, Corona is thanking our existing clients who refer work to us.  Simply refer a new client to us, and if they initiate work with Corona Insights before December 31, 2014, you’ll receive an iPad as a thank you from us.  There is no limit on how many […]

By David KennedyRead More

6/24/14

Data-driven strategy, oh yeah.

My Corona colleagues know the ins and outs of data – the good, the bad and the better not to have at all. I’ve learned a lot from them over the years. In my world as a strategic consultant, I’ve seen first-hand what the right data at the right time can do when setting strategy. […]

By Karla RainesRead More