Trends and News
6/23/08
The many uses of research
We’ve completed research on topics for which most people would never imagine that market research could be used (romance writers, pregnant smokers, and mountain lions, to name a few). In fact, I’m sure many people only consider market research to be used for consumer goods. But, even I was surprised when I ran across this […]
By David KennedyRead More
6/20/08
Market research on gaming leaked
I first saw this post the other day and since then I have been seeing information on this story pop up everywhere. In short, Intellisponse, a marketing research firm, appears to have leaked some information about their clients’ potential products. While its always fun to read about other research, I hate to do so at […]
By David KennedyRead More
6/20/08
The U.S. Census: Great-great-grandparent to this Blog
We use a lot of data from the Census Bureau in our work at Corona, from building demographic profiles to weighting surveys, so I love seeing how the census has had an effect on society outside of its nominal purpose. On the bus this morning to work I started reading Jonathan Zittrain‘s new book The […]
By Geoff UrlandRead More
6/18/08
Polling at the POP
I have been offered short surveys during checkout (i.e. POP: Point of Purchase) several times in the last few months at several retail stores. One such example is at Wal-Mart (okay, they could have been doing this for a while, but I don’t shop there frequently). The screen just asked one question: “Was the cashier […]
By David KennedyRead More
6/16/08
I’ve been SUGGED!
As we’ve discussed previously, it has become a popular sales technique to get a foot in the door by posing as a no-strings-attached research study, and then transitioning to the hard sell. (This is called SUGGING, or Selling Under the Guise of Research.) I’ve recently moved to a new neighborhood, and I’m finding that it’s […]
By Beth MulliganRead More
6/11/08
They get one right
In a recent post, Auto Dealers and their Research, I chastised businesses that try to sway customer surveys in order to look good, without trying to learn anything from the research. Well, to be fair, I want to offer some praise for something they recently got right.I recently made several trips to my auto dealer […]
By David KennedyRead More
6/4/08
Who is Gen Y?
Thanks to Pure’s blog for posting this article. It’s an excellent summary of who Gen Y is, how they connect, work, use technology, and the marketing implications of all of the above. Definitely worth a read. As we mentioned in a previous post, digital natives have been a topic of study for us before at […]
By David KennedyRead More
5/28/08
Sugging and Frugging
A comment on yesterday’s post brought up how telemarketers have impacted the credibility of market research. Being able to conduct valid research is our life blood and if we were ever unable to get people to participate in our research, we would be unable to provide accurate results to our clients – at least in […]
By David KennedyRead More
5/12/08
Auto dealers and their “research”
When I recently bought my new car I was informed that I would be receiving a satisfaction survey in the mail shortly asking me about my buying experience. I thought, “Fair enough.” Then I was told that they really like to see top scores for everything, and that if I feel something wasn’t top notch […]
By David KennedyRead More