Who is Gen Y?
6/4/08 / David Kennedy
Thanks to Pure’s blog for posting this article. It’s an excellent summary of who Gen Y is, how they connect, work, use technology, and the marketing implications of all of the above. Definitely worth a read.
As we mentioned in a previous post, digital natives have been a topic of study for us before at Corona, and the demand for research into this segment is only going to increase.