Trends and News

Photo of employee David Kennedy

9/11/08

Greening Market Research

We’ve been trying to do our part here at Corona to help the environment, or at least minimize our impact on it.  From office recycling, buying “greener” products, to the EcoPass (Denver’s public transit pass provided by employers), we continue to look for ways to shrink our footprint. That’s why I was quite excited to […]

By David KennedyRead More

Photo of employee David Kennedy

8/22/08

Concerns over online tracking

We’ve talked about privacy concerns before, and as society has become more digital, the digital footprint of individuals – and the resulting concern about where that information ends up and how it is used – will only continue to grow. The washingtonpost.com recently reported on how some firms track online behavior without explicit consent.  We […]

By David KennedyRead More

Photo of employee David Kennedy

8/20/08

Reliability of Google Trends

I recently wrote a post on Google’s new service, Google Insights, which is an evolution of Google Trends.  As a result of that post, I ran across this post discussing if Google Trends is reliable. One of the examples used compared the term “market research” to “advertising” and showed that both terms declined (as a […]

By David KennedyRead More

Photo of employee David Kennedy

8/8/08

The importance of good sampling

One of the most important factors that determines if your [fill in research mode here … survey, focus group, etc.] produces accurate results is your sample. A sample, by definition, is a subset of the population you are studying that is selected for the actual research study. Perform your research with the wrong sample, or […]

By David KennedyRead More

Photo of employee David Kennedy

8/6/08

Google Insights

Marketers salivate over the amount of data Google holds, and today Google gives us another window into their database of intentions.  Similar to Google Trends, their newest service, Google Insights, allows you to get a glimpse of what terms people are searching for. Insights, however, offers additional tools to make those results more useful.  Now […]

By David KennedyRead More

Photo of employee David Kennedy

7/30/08

Obama’s Super Marketing Machine

I should first start off with a general disclaimer.  We’re a neutral market research firm with no affiliation with any political party.  Oh, and another disclaimer, we do market research for a living, so we are biased in that respect.  With all that out of the way… I read an article today on Obama’s Super […]

By David KennedyRead More

Photo of employee David Kennedy

7/28/08

Who uses this stuff anyway?

Do you ever wonder who uses market research? You may think, “marketers, of course,” but there can be many more audiences to market research than just marketers or even management. The findings could impact everyone in the organization from the CEO to the front line employees. I came across this somewhat old article today about […]

By David KennedyRead More

Corona Insights Logo

7/22/08

Forget Gen Y, What About the “Google Generation”?

Since our work on Digital Natives (pdf) for the Idaho Commission for Libraries on digital natives (mentioned in this post), we’ve been noticing others’ work on defining the behavior of GenY and the subsequent generation (whom I refuse to call Gen Z) who have all grown up with ubiquitous computers, cell phones, and the Internet. […]

By Geoff UrlandRead More

Photo of employee David Kennedy

7/11/08

Way back when…

Something fun for Friday… A tip of the hat to Canuckflack for this post on market research performed by Atari in the 80’s. Always cool to look back at when things were “simpler.”

By David KennedyRead More

Photo of employee David Kennedy

7/7/08

It’s not about what people “want”- it’s about what they need

I occasionally run across articles, blogs, or other people at events who seem quite opposed to market research – and that’s putting it lightly sometimes. The most recent of these examples is this opinion piece arguing that common sense trumps market research. One of his main arguments is that people don’t know what they want […]

By David KennedyRead More