Trends and News
2/1/10
Twitter for market research – depends who you ask
We’ve mentioned using Twitter for research before as well as other tools such as Google Insights (love the name!). Two opinions on the subject that I read back-to-back had slightly conflicting viewpoints. The first made broad, sweeping arguments for using Twitter as a real-time source for information on your brand, products, and research (since this article […]
By David KennedyRead More
1/27/10
And they called it iPad
Today was finally the day that all the rumors were laid to rest (though the online buzz actually increased significantly). Steve Jobs unveiled the newest Apple entry, the iPad, officially ending one of the largest guessing games of what it would be called. While we’ll leave discussing the actual pros and cons of the iPad […]
By David KennedyRead More
1/20/10
Welcome Todd!
New Year, new analyst. Corona Insights rolls out the welcome mat for Todd Stoltenberg and welcomes him to the market research team. Todd comes to Corona from Nebraska where he worked for a market research firm as research associate, mystery shopper manager, and project manager. Todd has already been busy answering the staff’s questions, such […]
By David KennedyRead More
1/19/10
Research and Strategy Trends for 2010 (part 2)
This is part 2 in our Trends for 2010. Click here to see part 1. Several trends have been emerging in Colorado’s social sector. Here are a few to keep an eye on in 2010. These trends recognize the importance of market forces in shaping the nonprofit sector and the tools that leaders can use […]
By Karla RainesRead More
1/17/10
Research and Strategy Trends for 2010 (part 1)
Like last year, we offer up our foresight on some of the top trends in our field for 2010. Although the year has already started, hopefully we haven’t missed anything in its first weeks. Some of the trends we noted last year – economic pressures, instantaneous research – will continue and become even more pronounced. […]
By David KennedyRead More
8/31/09
Social media and research
We recently blogged about phone apps and research. One of the draws of phone app research is that it can be immediate. Just saw a movie? Review it while walking out of the theater. Just left the store without buying that flat-screen TV – what kept you from buying? While actively seeking feedback through phone […]
By David KennedyRead More
8/17/09
Phone apps role in research
As online surveys have become ubiquitous and response has declined, researchers have had to move on to new modes of data collection. We’ve blogged before about mobile surveys, and with today’s smartphones, mobile apps seem to be the next logical extension. This post discusses Dunkin’ Donuts’s iPhone App and touches on its research potential. While […]
By David KennedyRead More
8/3/09
Research gone wrong – online polls
We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]
By David KennedyRead More
7/20/09
Virtual stores
Online and virtual research has grown in popularity as technology has improved and costs have become an even greater concern. For years we have seen an increase in online surveys, then research in online communities, and now virtual stores. The Shopper Culture blog had this post about virtual store studies and their apparent success. While […]
By David KennedyRead More
3/23/09
8 ways to save on market research
We’ve spoken before about the importance of research in an economic downturn, but we also understand that when you don’t have the budget, you don’t have the budget. So, here are 8 ways you can tackle your research with no, or at least less, budget. Has your company already conducted similar research? No point in […]
By David KennedyRead More