Trends and News
11/27/12
The Black Mobile Cyber Small Business sale
Are you recovered yet from the frantic weekend of deal hunting? First you had Mobile Thursday (haven’t heard of that one yet? see below), then Black Friday, followed by Small Business Saturday, and then (after taking Sunday off) you had Cyber Monday. With all the hype it’s hard to know where the interest is among […]
By David KennedyRead More
11/15/12
Next era nonprofits
Reinventing the Nonprofit Sector – A Corona Point-Of-View Series This blog is the first in a series entitled, Reinventing the Nonprofit Sector. Through this point-of-view series we will explore the forces and conditions reshaping the nonprofit sector’s profile, as well as real-time actions leaders can take in this dynamic environment. I’ll also share case studies […]
By Karla RainesRead More
10/24/12
That hammer is a lousy screwdriver
We’ve spoke about the best tool for market research before (there isn’t one) and even used the hammer analogy in previous posts. We’ve even spoke about how Apple doesn’t believe in market research. So this article from Fast Company describing why focus groups kill innovation shouldn’t be a surprise to us. And it isn’t. I agree. […]
By David KennedyRead More
10/19/12
Beer and politics
While we typically steer clear of politics here, preferring to remain the unbiased, neutral party, we do not steer clear of items related to beer. Four years ago, I posted a blog post about the numerous alternative polls being used to predict the election, from Halloween masks to cookies. This year, instead of showing more […]
By David KennedyRead More
10/16/12
Research…and a little bit of magic
This morning, I decided to ask the Magic 8 Ball if our information-junkie staff here at Corona Insights would employ any online qualitative research tools before the end of the year. Its reply on the little floating blue triangle: “No way!” What!? The Magic 8 Ball is so stupid! Well, we all know that if […]
By Holly RussoRead More
9/25/12
Smartphone addiction and what it means for market research
The infographic below from OnlineColleges definitely makes the case for smartphone addiction. Whether you want to call it addiction or not, smartphones and their siblings (i.e. tablets) have become essential to many people. From the technical abilities to the personal nature of the devices (they always have it with them), smartphones may also become an […]
By David KennedyRead More
9/17/12
Power of the nonprofit brand
Successful nonprofits harness the power of "brand" to boost their individual identities while promoting social change.
By Meredith BadlerRead More
9/5/12
Denver Law raised their rankings
DU gains in national law school rankings due to successful implementation of their strategic plan.
By Meredith BadlerRead More
8/7/12
Of the Higgs boson and lavender farms
I celebrated my 2nd annual birthday stay-cation with a trip to Palisade, Colorado. The draw? Their annual Lavender Festival and a day-long bus tour to five lavender growers. While I learned about the different species of lavender and what it takes to grow lavender successfully on the semi-arid Western Slope, I learned much more about a group of enterprising […]
By Karla RainesRead More
5/16/12
The American Community Survey could be eliminated
At Corona Insights, we always try and maximize the value we add for our clients. While we are experts in collecting data ourselves, we can often utilize secondary data instead to inform our clients’ decisions, dramatically reducing the cost of obtaining such information on our own. One of the secondary data sources we use frequently […]
By Matt HerndonRead More