You’ve probably had your share of emails about COVID-19, its impacts, and what organizations are doing to cope (and to help you cope, too). As many are right now, we’re taking this seriously and doing our part to stop the spread of COVID-19.
While Corona Insights is not typically a consumer-facing company, our work does bring us into contact with our community, from conducting in-person research, to community activities with our clients, and of course our clients themselves. It’s a rapidly evolving situation, but here is where we stand as of today.
Direct Impacts to Date
- Research participation. Recruiting for in-person research (e.g., focus groups largely) has largely been postponed with few exceptions. Beyond just the challenges, we feel this is the right thing to do at this time as we want participants, clients, and staff to be safe and comfortable in their participation. We have not yet seen impacts via other research modes. We’ll continue to monitor the situation and current recommendations with our partners to assess additional needed changes.
- Research impacts. Beyond just participation, we’re recommending assessing the impact, if any, on the project itself, such as the impact the current situation will likely have on some research topics.
- Project timelines. Whether it’s due to a reason above, or clients themselves being swamped, we are helping mitigate potential delays as best we can. We’ve always been flexible for our clients’ needs and that’s true now more than ever.
What Corona is Doing
- Proactively managing projects. Corona is advising clients about the impact COVID-19 is having, or will likely have, on our work together, as well as how we recommend addressing it.
- Altering research modes. Corona’s has a breadth of research tools and we are working with our clients to determine if and when it is appropriate to either change how we’re collecting data (e.g., moving more research online) or delaying research if we think the current impacts can’t be mitigated enough.
- Recognizing the increased possibility of response bias. With an unprecedented level of societal changes happening to tackle COVID-19, we want to do what we can to avoid collecting data in a non-normal state right now. For instance, we recommended delaying one project that has to do with transportation, including public transit. Due to transit being used less right now, we will wait until behaviors return to normal before continuing with the study. We’re happy to talk through this with any clients who might have questions.
- Working from home. Remote offices are nothing new for Corona except now it’s mandated. Staff will only be in the office as needed for critical functions, and we will determine the need for in-person meetings on a per client basis (most, perhaps all, have already moved to virtual or been rescheduled).