Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

4/2/12

What is your marketing organization missing? If you don’t know, it could be time for an audit

That’s not to say that you’re definitely lacking something, but…let’s face it, there’s nearly always room for improvement, and quite often marketing organizations are missing something that’s pretty important. Findings of marketing audits commonly show that organizations typically lack a truly strategic approach in their marketing. The 1989 reprint and review of the original article […]

By Leo LewisRead More

3/30/12

MythTrouncers Episode 4: Research doesn’t do anything but sit on the shelf and collect dust.

Myth: Research doesn’t do anything but sit on the shelf and collect dust. Well…I’d love to raise my nose in the air and snootily say, “That is ridiculous. That sort of thing does not happen!” But I’m pretty sure many of us have witnessed times in which it indeed has been the case. It’s interesting […]

By Holly RussoRead More

3/23/12

CWEE featured on PBS

The Center for Work Education and Employment (CWEE) was featured on a recent PBS NewsHour feature, “To Receive Welfare, Should Drug Tests Be Required?” CWEE’s executive director Laurie Harvey, who has been working with single mothers for 30 years, is interviewed in the clip as Colorado is one of the states considering this new measure. […]

By Meredith BadlerRead More

3/16/12

MythTrouncers Episode 3: Research is only useful for making tactical decisions.

Myth: Research is only appropriate and useful for testing products or campaigns so that we can make good tactical decisions. If you were to make this comment in front of our company’s principals, they’d likely collide with one another in a mad dash to reach their soapbox – and rightfully so. While we do carry […]

By Holly RussoRead More

3/15/12

Looking at survey responses by audience

First, let me say, “Happy March Madness” to all of our followers as the men’s NCAA basketball tournament kicks off today. We’re all in the office working today at Corona—still settling into the new space—but that doesn’t mean we can’t talk about the tournament every once in a while, right? Here’s a graph from ESPN.com […]

By Todd StoltenbergRead More

3/14/12

Happy Pi Day!

Corona Insights loves a celebration. We also love numbers. Naturally, we’re a fan of pi day. Today is March 14, or 3/14 (for those who need us to spell it out). The mathematical constant of pi, roughly equivalent to 3.14, is “the ratio of any Euclidean circle’s circumference to its diameter.” Pi is irrational, transcendental, […]

By Meredith BadlerRead More