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5/17/12

Why strategy is important in understanding your environment

Why a company’s stated strategy is so important to ultimately understanding its External Situation and Environment. In order for the Internal Assessment process to be relevant to a marketing executive and the marketing planning process, we view the assessment as taking place both at the macro-company level as well as at the marketing organization level […]

By Leo LewisRead More

5/16/12

The American Community Survey could be eliminated

At Corona Insights, we always try and maximize the value we add for our clients. While we are experts in collecting data ourselves, we can often utilize secondary data instead to inform our clients’ decisions, dramatically reducing the cost of obtaining such information on our own. One of the secondary data sources we use frequently […]

By Matt HerndonRead More

5/7/12

Happy Anniversary, Radiance Blog!

We can’t believe it’s already been four years since Corona first launched the Radiance Blog.  And, here’s a fun fact: seven of Corona’s eleven staff were here when the blog was launched.  In fact, those seven have all been at Corona for five years or longer. Here’s our original Radiance Blog post from May 7, 2008: […]

By David KennedyRead More

4/30/12

Ansoff’s Matrix and product market strategy

Where does Ansoff’s Matrix and product-market strategy fit in the strategic marketing process? So, we know a data- and information-driven Internal and External Situation Assessment, as partially summarized in some of my previous posts, will provide two main bodies of information: 1) output related to internal business unit strategic strengths and competencies; and 2) a […]

By Leo LewisRead More

4/15/12

A take on the interrelation between strategy frameworks

Marketing managers and executives: What would you do if you were asked to take several of the most common strategy tools and organize them to show how they interrelate for marketing planning and strategic decision making?  (No peeking below!)  The tools and frameworks to be considered, in no particular order, are:  PEST, SWOT, the “5 […]

By Leo LewisRead More

4/9/12

Do your homework before using strategy models

The following is a graphic example of the GE/McKinsey matrix, a fairly well-known consulting framework that allows for visual representation of a market(s) that a company serves and where these market(s) are positioned relative to key factors such as level of market attractiveness (high, medium or low) and relative strength of the business unit (high, […]

By Leo LewisRead More