Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

1/15/13

State of Our Cities and Towns 2013

Every day, we utilize crucial services from our local government.  Towns and city’s provide clean water, build and maintain our sidewalks, and spearhead economic development in our communities. We were honored to work with the Colorado Municipal League’s (CML) for the fourth year on their annual report (pdf), State of Our Cities and Towns for Colorado. Not everyone absorbs information by reading graphs and […]

By Kassidy BensonRead More

1/14/13

Market re-church

If you think you don’t need market research because you have faithful customers, think again.  Even those organizations with the most faithful customers are doing research. This small Missouri company sends “mystery shoppers” into churches.  Dress up on Sunday morning, go sit in church for a few hours, and then fill out a survey about […]

By Kevin RainesRead More

1/11/13

Part 2: The NFL’s Talent Pool and Expansion

In our previous blog, we came to the conclusion that the if you average the ratios over each decade, we end up with an average talent pool of 9.62 million people per team, which is almost exactly the current ratio. Therefore, the fact that we have 32 teams right now means that the league’s expansion has […]

By Kevin RainesRead More

1/9/13

Cartography: Pros and Cons

Data visualizations and infographics have grown in popularity. More and more data is produced and our ability to absorb it in a meaningful manner has decreased.  By relying more on graphics and less on numbers alone to tell the story, the key message(s) can more easily be distilled. (Follow us on Facebook where we frequently […]

By David KennedyRead More

1/7/13

Lies, damn lies, and search data

We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]

By David KennedyRead More

1/4/13

Part 1: The NFL’s Talent Pool and Expansion

During the holiday season, we think a lot about things that we enjoy, which of course means football and demographics.  We present below a brief discussion on the history of NFL expansion and what it likely means for the future. First, let’s talk about the history of expansion. In professional sports, one of the issues […]

By Kevin RainesRead More