Musings from the minds at Corona Insights. Sign up for our quarterly newsletter to always receive the latest content.

6/13/13

How to tell real market research from … other stuff

A few years back, a coworker and I wrote a couple of entries for the Encyclopedia of Survey Research on the topics of “sugging” and “frugging”. These are highly unethical practices where an organization attempts to sell a product or fundraise in a manner that uses market research as a cover. I got something in […]

By Kevin RainesRead More

6/7/13

Corona Insights takes home another Gold Peak award

  Last night Corona Insights was honored to have received a Gold Peak Award for our market research work to inform the Donor Alliance’s marketing strategy. This is the third Peak Award that Corona Insights has taken home from the CO+AMA. In 2010 Corona took home the Silver Peak award for our rebranding and in 2011 Corona won a […]

By Kassidy BensonRead More

6/4/13

The great Peruvian Census of 2007

As a recent traveler to Peru, I got the following message today from the U.S. State Department about the Peru National census recently, which shows four things: 1. Peru takes their census very seriously. 2. As a good rule of thumb, you want to be sober when you fill out any census form. 3. If […]

By Kevin RainesRead More

5/30/13

Corona launches Chief Strategy Officer service

Savvy executives need a trusted advisor – someone to help them identify strategic questions, offer foresights on trends, reality-check ideas and serve as a champion of change. Someone to help them stay true to their long-term vision while they navigate the day-to-day issues. In today’s world, strategy development and execution need to be an ongoing […]

By Meredith BadlerRead More

5/23/13

Sometimes beautiful data is only skin deep

We’ve been talking a lot about the importance of conveying data visually lately (ok, and not-so-lately…here are posts from 2008 and 2011), and you have no doubt  recently heard a thing or two about big data. And while we love beautiful infographics, and the power of big data (and medium data), we must be careful not […]

By David KennedyRead More

5/21/13

Pete and Repeat and Me

Pete and Prepeat sat on a fence.  Pete fell off and who was left?   Repeat. I don’t know about you but I always found that saying annoyed me more that it inspired me.  I got a fresh take on the power of repeat just last week during a gathering of the Consultants Leadership Forum sponsored […]

By Karla RainesRead More